I have to read this book again. But I may have to wait until I read a book about ancient mythology - I think I would have gotten more out of it. The references to gods from multiple cultures were hit or miss for me just because I didn't recognize some of them. I'll revisit at some point with more experience.
The human characters were pretty compelling and the author did a really good job of moving my knowledge along with the main character's experience. Sometimes a main character is required to have skills the reader can't hope to duplicate but in this case I felt like I was going step by step with him and we were both learning as we went.
The idea of gods being made by our beliefs and how those gods grow, change, and whither as time progresses was something I really enjoyed. Us making our own gods out of our "worship" and sacrifice, but not necessarily as we would think about the Ancient Greeks worshiping Zeus, rung especially true as I watched some of the Emmys broadcast the other night. There was a Don Cheadle segment where he reviewed the year 1963 in terms of television history. Martin Luther King Jr's speech, the JFK assassination, and the Beatles on Ed Sullivan were his highlights. The part that made me pause was where he exalted television for bringing this to us and he really did seem...like he was asking us to worship the television industry for everything that it's been a part of. This is especially interesting considering that TV as we know it is changing and in some ways dying.